The photo series titled Kesh Angels by Hassan Hajjaj, a photographer born in Larache, Morocco, and based in London, United Kingdom, captures the biker girl gangs of Marrakech. Yes, they exist. Posing on their motorcycles, many of which are glorified scooters, in their brash designer labels and traditional hijabs, the images may seem contradictory to many. Yet it hones in on a niche culture that could easily be depicted as more controlled than controlling.
This is suggested through the unique borders enclosing the images making up Kesh Angels by Hassan Hajjaj. It's Nice That writes, "Each frame is custom-built from recognisable everyday objects, from Lego with Arabic lettering to cans of Fanta, so his subjects are literally surrounded by the influence of branding."
Key Themes Behind This Trend
- Niche Culture Fashion
- The emergence of a fashion trend that caters to women in niche cultures presents an opportunity for fashion brands to expand their market.
- Gender-based Subcultures
- The coverage of gender-based subcultures highlights the need for more gender-inclusive products in various industries.
- Cultural Intersectionality
- The portrayal of unique cultural intersections opens up opportunities for brands to create products tailored to diverse intersections.
Where This Applies
- Fashion
- Companies that create clothing specific to niche cultures, such as women who ride motorcycles, can appeal to a broader audience.
- Marketing & Advertising
- Brands can capitalize on the emergence of subcultures by creating marketing campaigns that celebrate diversity and intersectionality.
- Travel & Tourism
- Travel companies can focus on creating experiences that immerse travelers in unique cultural subcultures to appeal to a growing interest in diversity and inclusivity.
