KENZO's FW22 Drop 5 Joins the Ongoing KENZO UNIVERSITY
KENZO continues to build a bridge between Japanese and Western traditions and the latest collection joins its larger KENZO University series. It is launching for the Fall/Winter 2022 season and this marks the fifth installment for the imprint. The main theme stems from a collegiate angle, with details including checker prints, knitwear, and varsity influences.
As per usual, the designs boast a cross-cultural inspiration and include items such as the Fair Isle knitwear detailed with a tiger emblem. The varsity jackets are designed in a bright red-pink and grey-black colorway -- these are accented with block letters that read "KENZO PARIS" along with the founding yeat 1970. It is set to launch today online and in-store locations.
Image Credit: KENZO, Osma Harvilahti
As per usual, the designs boast a cross-cultural inspiration and include items such as the Fair Isle knitwear detailed with a tiger emblem. The varsity jackets are designed in a bright red-pink and grey-black colorway -- these are accented with block letters that read "KENZO PARIS" along with the founding yeat 1970. It is set to launch today online and in-store locations.
Image Credit: KENZO, Osma Harvilahti
Trend Themes
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Collegiate-inspired Fashion — There is an opportunity for retail companies to produce collegiate-inspired fashion collections that bridge Japanese and Western traditions.
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Checker Prints — Companies can take advantage of the popularity of checker prints in fashion by incorporating them into their collections in unique ways, such as on knitwear or varsity jackets.
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Cross-cultural Inspiration — The ongoing trend of cross-cultural inspiration in fashion provides an opportunity for companies to create designs that blend different cultural elements in unique and innovative ways.
Industry Implications
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Fashion Retail — With the launch of KENZO's FW22 collection, fashion retail companies have an opportunity to create their own collections that feature collegiate-inspired designs and cross-cultural influences.
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Knitwear Manufacturing — As knitwear is a key component of KENZO's FW22 collection, manufacturers can leverage the trend of collegiate-inspired fashion to create their own high-quality knitwear collections.
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Sportswear Manufacturing — The trend of incorporating varsity influences in fashion provides an opportunity for sportswear manufacturers to create unique designs that incorporate athletic and fashion elements.
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