The KENZO artistic director delves into the brand’s archives for the current collection, adorning clothes and accessories with Kenzo Takada's signature Poppy Print. NIGO revisits the flower motif and pays homage to KENZO's Parisian heritage with a range of workwear and fitted items. Airy dresses and skirts feature the colorful design. Denim pieces, such as jumpsuits, jackets, skirts, and blouses, comprise the collection, first revealed in January 2022. Poppy-printed caps, bucket hats, boots, and scarves, match the apparel perfectly and are featured as collection standouts.
With the aesthetics of the '90s and '00s returning to fashion, many fashion labels have revisited their signature designs and patterns in nostalgic celebration. The Fall/Winter 2022 collection by KENZO is available on the KENZO website and in-store.
Image Credit: KENZO
Why This Trend Is Growing
- Revived Signature Prints
- Fashion labels are revisiting their iconic patterns and designs in nostalgic celebration, presenting an opportunity for brands to re-emerge with classic, renewed collections.
- Airy Workwear and Fitted Items
- Clothing designs featuring both light and structured shapes present an opportunity for brands to expand product lines and cater to diverse consumer needs.
- Coordinated Accessories
- Matching accessories add value to collections, encouraging consumers to purchase an entire curated look and providing an opportunity to upsell.
Industries Being Reshaped
- Fashion
- Fashion brands and retailers can use iconic patterns and designs to renew collections to capture consumer nostalgia and cater to new style preferences.
- Accessories
- Accessories offer brands opportunities to expand revenue streams as collaborating accessory designs can elevate collections to the next level.
- Retail
- Retailers can offer diverse collections that cater to different consumer needs and price points while creating a sense of community through curated fashion collections.
