Touchtastic Timepieces

The Kenneth Cole Touch Screen Watch is Geek-Chic

When I think of touchscreen watches, I think of geeky and bulky, but now, thanks to the Kenneth Cole touch screen watch, I'll think of a sleek designer watch.

The collection of watches from Kenneth Cole uses Digi-Touch technology and comes in black, orange and white rubber. Fashionable jet-setters will flock to this watch due to its 32-city world time setting. With water resistance, an electro luminescent backlight and stainless steel construction, the Kenneth Cole touch screen watch is geek-chic at its best.

Touchscreen Watches
Disruptive innovation opportunity: Develop more sleek and fashionable touchscreen watches to appeal to a wider audience.
Digi-touch Technology
Disruptive innovation opportunity: Apply Digi-Touch technology to other fashion accessories, such as bracelets or necklaces.
Fashionable Tech
Disruptive innovation opportunity: Merge fashionable design with high-tech features in other consumer products, such as clothing or shoes.

Who This Affects Most

Fashion Accessories
Disruptive innovation opportunity: Integrate more technology-driven features into fashion accessories to enhance their functionality and appeal.
Consumer Electronics
Disruptive innovation opportunity: Collaborate with fashion brands to introduce stylish and innovative consumer electronics products, bridging the gap between fashion and tech.
Luxury Goods
Disruptive innovation opportunity: Incorporate touchscreen technology into luxury goods, providing a unique and interactive experience for affluent customers.
SCORE
4.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 81%
Activity 59%
Freshness 8%