The real-life pregnancy of Gossip Girl actress Kelly Rutherford, who plays Blake Lively’s mother Lilly Van Der Woodsen, is overshadowing the release of the show’s new ad campaign.
The last two Gossip Girl ad campaigns caused quite an uproar in the media when they were released for being too racy for a teen TV show. However, the press has been oblivious to the new campaign which uses self-vandalism.
The ads use close up images of the four teenage stars’ faces with what looks like someone has vandalized the posters by painting/spraying accusations such as cheater, liar, fake, and loser.
Maybe the new campaign lacks the instant shock value of the previous ones, but I think the concept of name calling vandalism is pretty creative and goes along with the theme of the show and the characters.
Accusatory TV Campaigns
More Stats +/-
Embracing Criticism in Ads
Maqui Berry Powders
Toxin-Free Menstrual Sponges
Probiotic-Rich Eye Creams
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Gossip Girl ‘Name Calling' Ads
- By: AymanDec 4, 2008