The real-life pregnancy of Gossip Girl actress Kelly Rutherford, who plays Blake Lively’s mother Lilly Van Der Woodsen, is overshadowing the release of the show’s new ad campaign.
The last two Gossip Girl ad campaigns caused quite an uproar in the media when they were released for being too racy for a teen TV show. However, the press has been oblivious to the new campaign which uses self-vandalism.
The ads use close up images of the four teenage stars’ faces with what looks like someone has vandalized the posters by painting/spraying accusations such as cheater, liar, fake, and loser.
Maybe the new campaign lacks the instant shock value of the previous ones, but I think the concept of name calling vandalism is pretty creative and goes along with the theme of the show and the characters.