The 'Keep Calm and Carry On' slogan has come a long way since its initial inception as a wartime rallying cry for the British in 1939, and the 'Keep Calm Bitch' T-shirt is but one example of that.
The shirt infuses Jesse Pinkman's signature idiom with the now-iconic recovered british catchphrase. Breaking Bad fans will enjoy the irony, as Pinkman (portrayed by Emmy-award winning actor Aaron Paul) has had his own less-than-calm moments on the acclaimed series.
"What Would Jesse Do?" is usually not the first thing people would ask themselves in a tricky situation, but they can safely take this t-shirt's bit of advice and keep calm -- provided they're not in a meth-related fiasco.
What's Driving This Trend
- Pop Culture Slogan Apparel
- Pop culture slogans and references are being incorporated into apparel to appeal to fans and expand merchandise offerings.
- Irony Fashion
- Fashion that incorporates irony, satire or other forms of humor to create a unique aesthetic.
- Nostalgic Rebranding
- Old slogans, designs, and logos are being repurposed and redesigned for modern consumption.
Who This Affects Most
- Fashion
- Fashion companies can incorporate pop culture references and irony into their designs to create unique and trendy clothing.
- Media and Entertainment
- There are opportunities for media and entertainment companies to partner with fashion brands to release limited edition merchandise and expand their fan bases.
- Marketing and Advertising
- Marketing and advertising firms can create campaigns that incorporate nostalgic rebranding and slogans to appeal to consumers' sense of nostalgia and familiarity.
