The KD7 Global Game is the latest Nike basketball show from NBA Most Valuable Player Kevin Durant's signature line.
Nike designer Leo Chang used Durant's favorite color red for the shoe, which features a globe graphic on the tongue. This element pays tribute to Durant's love of international travel, which has taken him around the world.
The Nike Swoosh is adorned with confetti to commemorate the two gold metals and tournament MVP honors Durant has won during international competition with Team USA.
The KD7 Global Game is dotted with special cues with deep personal meaning to Durant. The outsole has a silhouette of Durant's home state of Maryland; meanwhile the names of his mother Wanda, grandmother Barbara, father Wayne and brother Tony are featured on the strap of the forefoot.
What's Driving This Trend
- Travel-inspired Shoes
- Designing shoes that pay tribute to a celebrity's love of travel.
- Personalized Shoes
- Incorporating personal elements of a celebrity's life into a shoe design.
- Commemorative Shoes
- Creating shoes that celebrate a celebrity's accomplishments and achievements.
Who This Affects Most
- Athletic Footwear
- Opportunity to create special edition shoes for athletes that incorporate personal stories and triumphs.
- Travel and Tourism
- Travel agencies can partner with footwear companies to create travel-inspired shoes that appeal to globetrotting enthusiasts.
- NBA Merchandise
- Sports merchandise companies can create personalized shoes for basketball fans that reflect the interests of specific players.
