Shameless Maya, the alias of Toronto-born, New York-based multi-talented artist and YouTube celebrity Maya Washington, has cooked up a couple of adorable looks for Valentine's Day, which she has dubbed Kawaii Valentine Crush. Embracing Japanese anime and pop culture, she dons a few wigs, some cute clothes and transformative makeup to become a cartoon version of herself for the romantic holiday.
Complete with an easy-to-follow tutorial, the Kawaii Valentine Crush look is broken down so that women can achieve their own big-eyed appearance for Valentine's Day. Of course, they don't have to go as over-the-top as Shameless Maya has with her bubblegum pink hair and contact lenses. Not to mention her high-pitched voice and obsession with American actor and heartthrob Joseph Gordon-Levitt.
What's Driving This Trend
- Anime-inspired Makeup
- Opportunity for cosmetic companies to create anime-inspired makeup products.
- Kawaii Fashion
- Opportunity for clothing companies to create a line of kawaii-inspired clothing for Valentine's Day.
- Anime Cosplay Tutorial
- Opportunity for YouTubers to create anime cosplay tutorials for Valentine's Day.
Who This Affects Most
- Cosmetics
- Cosmetics companies can target young women who love anime and pop culture, by creating products inspired by anime and Japanese culture.
- Fashion
- Clothing companies can create a line of kawaii-inspired clothing for Valentine's Day to target young women who love anime and pop culture.
- Youtube
- YouTube creators can create makeup and cosplay tutorials that are inspired by anime and Japanese pop culture for Valentine's Day.
