Swarovski is known for creating unusual designs, but their recent creation has anime lovers filled with joy.
The new Kawaii line by Swarovski of gems from the jewelry company is a line of charms that comes equipped with a clip to be attached to any garment.
Since these bad boys sell for about $70, make sure you attach them well. Don't want to lose your crystal Kawaii!
Implications - Not everyone can afford excessively priced luxury pieces from diamond and crystal companies like Swarovsky. However, consumers still want to feel they can treat themselves to luxury pieces from time to time. As a result, there is a large market for smaller, more affordable items that are decked out in the crystals and give these smaller pieces a level of high-end exclusivity.