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Giving Tumors as Revenge

Katherine Heigl's Emmy Snub Punishment

— July 21, 2008 — Pop Culture
Katherine Heigl, 29, says she withdrew herself from receiving an Emmy her Grey's Anatomy role because she doesn't feel she deserves it.

"I did not feel that I was given the material this season to warrant an Emmy nomination and in an effort to maintain the integrity of the academy organization, I withdrew my name from contention," Katherine Heigl said of her role as Dr. Isobel "Izzie" Stevens on Grey's Anatomy.

Now the writers -- and Shonda Rhimes, the show's producer -- want revenge. Apparently in the new season, Katherine Heigl's character will discover she has a brain tumor.

"It's their way of screwing with her," Us mag said. "She won't know whether she's going to live or die."
Trend Themes
1. Celebrity Drama Trends - Opportunities for disruptive innovation in the entertainment industry to create new and engaging storylines for TV shows and movies based on celebrity drama and scandals.
2. Vengeful Plot Trends - Opportunities for disruptive innovation in the TV and film industry to create vengeful and dramatic plots that capture the audience's attention and raise ratings.
3. Realistic Illness Storylines Trends - Opportunities for disruptive innovation in the entertainment industry to create realistic and emotionally captivating storylines by incorporating real and common illnesses into TV shows and movies.
Industry Implications
1. Entertainment Industry - Opportunities for disruptive innovation in the entertainment industry to create immersive and provocative storylines that connect with the audience on a deeper level.
2. Medical and Healthcare Industries - Opportunities for disruptive innovation in the medical and healthcare industries to increase awareness and understanding of various illnesses and diseases, as well as provide support and resources for those affected.
3. Psychology and Mental Health Industries - Opportunities for disruptive innovation in the psychology and mental health industries to use TV and media as a platform to raise awareness and reduce stigma about mental health, illness, and treatment options.
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