Italian footwear brand ROA has announced the launch of its first-ever online webstore, which will coincide with the release of the Katharina, the brand's newest hiking boot model.
Since its launch in 2015, ROA has released a wide range of highly-coveted footwear. However, the brand's offerings have only been available in select physical retailers, making the specialty footwear hard to come by. Now, for the first time, fans of the brand will have the chance to purchase its sought-after styles online.
The Katharina arrives as an update to the ROA's classic approach shoes. The new, eye-catching model combines highly-textured suede panels with rubberized panels, creating a unique functional yet avant-garde aesthetic. In addition, the shoes come equipped with a Vibram Megaragrip sole for enhanced traction.
Image Credit: ROA
What Makes This Trend Stand Out
- Online Retail Expansion
- The launch of ROA's online webstore presents an opportunity for both existing and new footwear brands to expand their retail channels and reach a wider audience.
- Hybridized Design
- The combination of multiple materials in footwear design presents an opportunity for innovative, functional yet stylish designs to be created.
- Sustainable Hiking Footwear
- A trend towards sustainable and eco-friendly hiking footwear could be seized by footwear brands, such as ROA, through the use of eco-friendly materials and production processes.
Sectors Adopting This
- Footwear Retail
- Both established and emerging footwear brands can benefit from the trend towards online retail expansion.
- Outdoor Apparel and Gear
- Hybridized, fashionable hiking footwear creates an opportunity for similar innovation in outdoor apparel and gear.
- Sustainable Fashion
- Brands can leverage demand for sustainable materials in the production and design of hiking shoes to meet the need for sustainability in fashion.
