Fashion Gone Rogue's latest exclusive, aptly titled 'Feeling Feminine,' shows off an array of gorgeous ultra-girly summer looks perfect for lounging around on a hot summer day. Photographer Anna Palma and stylist Katelyn Mooney team up for a story of looks from designers Isabel Marant, Vivienne Westwood and Chloe, pairing them quite effectively with more affordable "street" lines such as Cheap Monday, Urban Outfitters and Mink Pink.
Model Kate from Next oozes old-fashioned glamour with her effortless side-swept bangs, voluminous blonde curls and pastel pink lips, all done by beauty artist Willow Mayor. The lightweight ensembles Katelyn put together for the editorial host a quadruple threat not usually present in fashion editorials -- they are equally wearable, stylish, comfortable and affordable enough for everyday wear.
Why This Trend Is Growing
- Affordable Summer Fashion
- There is a disruptive innovation opportunity to create a fashion line that features affordable summer clothing that is both wearable and stylish.
- Girly Streetwear
- There is a disruptive innovation opportunity to create a streetwear line that offers trendy clothing with feminine touches.
- Effortlessly Glamorous Beauty
- There is a disruptive innovation opportunity to create a line of beauty products that help women achieve effortlessly glamorous looks like the one modeled in the editorial.
Industries Being Reshaped
- Fashion
- The fashion industry can capitalize on the trend of affordable summer fashion and create clothing lines that cater to everyday wear.
- Beauty
- The beauty industry can capitalize on the trend of effortlessly glamorous beauty and create makeup and haircare products that are easy to use but still look glamorous.
- Retail
- The retail industry can capitalize on the trend of girly streetwear and create clothing lines that mix femininity with streetwear for a trendy and unique look.
