The Kangaroo Water Bottle addresses a common issues for runners, joggers, cyclists and other athletes: what are they supposed to do with their essentials? While many workout gear now features hidden pockets to better store such items, they are often taken up by MP3 players. The Kangaroo Water Bottle offers a better solution while also keeping people hydrated.
Created by Contigo, the Kangaroo Water Bottle has a front pouch (like the animal it was named after) that conveniently seals away items such as money, keys and even bank cards. Easily used with one hand, the flip-up compartment is slim enough to not make the bottle any more bulkier than it needs to be. It also carries 24 ounces of liquid and has an autoseal.
What's Driving This Trend
- Athletic Container Pouches
- The trend of adding pouches to water bottles for carrying essentials while exercising presents an opportunity for further innovation.
- Hands-free Water Bottles
- The development of water bottles with compartments that can be easily accessed with one hand presents an opportunity for disruption in the water bottle industry.
- Hydration Gear with Storage
- The trend of creating water bottles with built-in storage introduces a new potential product category for fitness gear manufacturers.
Who This Affects Most
- Fitness Accessories
- Companies that design and produce fitness accessories can leverage the trend of athletic container pouches to create new and innovative products.
- Outdoor Recreation
- Outdoor recreation companies can benefit from creating hands-free water bottles that better cater to the needs of hikers, campers, and other outdoor enthusiasts.
- Consumer Goods
- The creation of water bottles with storage expands the potential product market for consumer goods companies in the fitness and travel industry.
