After a successful stint on The Bachelor and The Bachelorette, Kaitlyn Bristowe is dipping her toe into the world of fashion and design with blogger Chelcey Tate. With catchy phrases and eye-catching typography, the new collection is perfect for carefree millennials.
The Chelcey Tate x Kaitlyn Bristowe collection features apparel, drink ware and prints featuring fun and quirky phrases. Some standout pieces include a water bottle adorned with the phrase "Messy bun + get 'er done" and a print that reads "The little engine that literally couldn't even." The shirts in the collection are made from soft, loose-fitting materials, making them perfect for relaxing or wearing on a casual outing.
Not only is the new collection extremely wearable, but it is also affordable with all of the pieces priced under $28 dollars.
What's Driving This Trend
- Reality Star Fashion Collections
- Disruptive innovation opportunity: Create collaborations between reality stars and fashion designers to create affordable, wearable and trendy collections for millennials.
- Quirky Phrases and Typography
- Disruptive innovation opportunity: Develop products featuring catchy and unique phrases along with eye-catching typography to appeal to the millennial market.
- Affordable and Casual Apparel
- Disruptive innovation opportunity: Design and produce soft, loose-fitting apparel that is both affordable and suitable for relaxed or casual occasions.
Who This Affects Most
- Fashion Design
- Disruptive innovation opportunity: Collaborate with reality stars to create fashion collections that combine affordability, wearability, and trendy designs.
- Graphic Design
- Disruptive innovation opportunity: Provide graphic design services for products that incorporate catchy phrases and eye-catching typography.
- Lifestyle and Athleisure
- Disruptive innovation opportunity: Create a line of affordable lifestyle and athleisure products for millennials that prioritize comfort and casual style.
