Malleable Multimedia Devices

Milena Petrova's Just Flex It is a Smartphone and Tablet in One

Since the tablet pretty much bridges the gap between smartphones and laptops, it was only a matter of time before something like the Just Flex It device was created, which basically closes the gap between smartphones and tablets. A malleable multimedia gadget, the Just Flex It device looks like a smartphone when snapped shut, but then takes on the form of a tablet with unfolded.

Conceived by Bulgaria-based designer Milena Petrova, the Just Flex It device is lightweight and perfect for travelers who require both a phone and something a little more extensive. When using the bigger 'tablet,' the smaller screen shuts off to save power. Not only does it keep the user organized and in touch with friends and family, it also comes in a very stylish package that seems inspired by Apple's own products.

Malleable Multimedia Devices
Malleable multimedia devices are the future of technological convergence, allowing for greater portability and versatility in our electronic devices.
Smartphone-tablet Hybrids
Smartphone-tablet hybrids will become increasingly popular as consumers seek out devices that offer both phone and tablet functionality in one compact package.
Lightweight and Portable Devices
Lightweight and portable devices will become more important as consumers prioritize mobility and convenience when choosing their electronic devices.

Where This Applies

Consumer Electronics
Consumer electronics manufacturers can capitalize on the trend of malleable multimedia devices by incorporating flexible materials and designs into their products for greater portability and versatility.
Telecommunications
Telecommunications companies can offer smartphone-tablet hybrid devices to customers as a way to differentiate themselves in the market and provide a more versatile and convenient device for their users.
Design and Fashion
Design and fashion professionals can take inspiration from the stylish and sleek design of the Just Flex It device to create their own products that combine aesthetics with functionality and portability.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 56%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X