Waking up in the morning with bedhead never looked so chic as it does in this Julia Nobis Marani editorial for the clothing brand's F/W 2011 collection. Model Julia Nobis was photographed by fashion photographer Remi Lamande in a collection of laid-back looks.
This Julia Nobis Marani shoot favors oversized fall jackets, fringed sweaters and a timeless accessory in the fashion world -- a cigarette. If these relaxed looks are any indication of how the fall fashion season will play out, it looks like its going to be an easy-going transition into winter.
Implications - Consumers have grown tired of the strained fashion focus on over-the-top designs, especially come the fall and winter months. With such, companies should be focusing on creating easy-to-use, functional products for the fall, which allow consumers to relax and enjoy the season.