The Julia Kiecksee and Florian Maas photo series is mischievous and alluring, drawing the audience into the poor decisions and forgotten actions of the boys' night out. The photographer team evoked a rambunctious, but somewhat sorrowful narrative. The shots are very dark and brooding, as if the group of buddies are seeking vengeance or are simply drunkenly energized.
The models were outfitted by stylist Julie Adler. The sartorial appeal heightens the sleek and suspicious vibe of the models. The ensembles are ultra polished, with trenches, scarves and full piece suits. Memorable pieces include the ornate paisley suit jacket worn with no shirt and the leopard trimmed jacket.
The 'Downtown' series invites the audience into a dark and drunken night filled with dapper men and mischievous intentions.
What Makes This Trend Stand Out
- Menswear Dark Glam
- An opportunity for fashion brands to create polished yet edgy night-out looks for men.
- Nightlife Narratives
- An opportunity for photographers to capture the alluring but often forgotten experiences of a boys' night out.
- Sorrowful Mischief
- An opportunity for creatives to explore themes of melancholy and mischief in content production for menswear brands.
Sectors Adopting This
- Fashion
- Premium menswear brands that create evening wear could benefit from a new edgier style that showcases an appealing allure seen in Boys' Night Out shoots.
- Photography
- Commercial photographers that produce nightlife narratives will be particularly relevant in the creation of promotional materials for men's nightlife targeted brands.
- Content Production
- Production studios, including video and editorial houses who cater to fashion and lifestyle clients could consider the incorporation of Boys' Night Out-style content with a more melancholic tone.
