Injecting Wheatgrass Juice

Clean the Sky - Positive Eco Trends & Breakthroughs

Juiceland Rebranding Fools Viewers with the 'Natural Need'

— July 31, 2010 — Marketing
This Juiceland rebranding features a new ad campaign from Juiceland that highlights the "natural need" for juice and other healthy supplements.

The Juiceland rebranding ads feature an individual mimicking drug ingestion in different ways; however, the main difference is that the drugs are replaced with juice and wheatgrass appears in place of marijuana. The ads are a little on the edgy side, making viewers take a second glance at the ads.

Implications - However, they are definitely memorable and the next time a customer is thirsty, they may gravitate towards the natural drug of wheatgrass. Quench your thirst with these creative ads.

Trend Themes

  1. Creative Advertising — Opportunity for businesses to create memorable and edgy ad campaigns that stay in customers' minds.
  2. Health Consciousness — Growing demand for natural and healthy supplements as consumers prioritize their well-being.
  3. Alternative Substitutes — Potential for businesses to explore using alternative substances or ingredients to replace traditional products in innovative ways.

Industry Implications

  1. Advertising — Opportunity for advertising agencies to develop unique and attention-grabbing campaigns for their clients.
  2. Health and Wellness — Growth potential for businesses in the health and wellness industry, particularly those offering natural and healthy supplements.
  3. Food and Beverage — Possibility for food and beverage companies to experiment with substituting traditional ingredients with healthier alternatives to meet consumer demands.
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