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The JOYSTICK-IT Arcade Stick Turns Your iPhone into an Atari

— June 18, 2011 — Tech
If you're looking to get that authentic arcade gaming experience on your iPhone, you'll need to pick up this JOYSTICK-IT Arcade Stick. No longer can you blame your low scores on faulty touchscreen inputs as this smartphone joystick gives users intuitive precision rivaling that of console controllers.

The current JOYSTICK-IT Arcade Stick model is actually a smaller version of an existing ThinkGeek JOYSTICK-IT Arcade Stick, but with the reduction in size also comes a reduction in cost (from $24.99 to $17.99). It's made from solid milled-aluminum and features a laser-etched crosshair design on the top of the joystick for extra thumb grippage. You can take off this smartphone add-on and reposition it at will without any harm to your iPhone screen, and it's compatible with thousands of games. Sounds like a game changer to me!

Trend Themes

  1. Smartphone Gaming Controllers — The rise of smartphone gaming has opened up an opportunity for companies to develop innovative gaming controllers that improve user experience.
  2. Milled-aluminum Accessories — The use of milled-aluminum in the production of smartphone accessories creates an opportunity for companies to position themselves as premium quality providers and differentiate from competitors.
  3. Ergonomic Design — As consumers demand more comfortable and intuitive gaming experiences, ergonomic design presents an opportunity for companies to innovate and create new products.

Industry Implications

  1. Gaming Accessories — As the gaming industry continues to grow, innovation in gaming accessories such as controllers presents an opportunity for businesses to capitalize on the expanding market.
  2. Mobile Phone Accessories — As smartphones dominate the market, mobile phone accessories such as gaming controllers become more of a necessity, opening up new markets for businesses to sell their products.
  3. Consumer Electronics — As consumer demand for smartphone gaming accessories increases, companies in the electronics industry have an opportunity to develop innovative products and gain a competitive advantage in the market.
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