The Joyrich Spring/Summer 2014 Collection is a mixture of high-end, urban and classic Parisian styles. Popular American fashion brand Joyrich is a favorite go-to for hip-hop and rap industry celebrities such as Azealia Banks, 2 Chains, Trinidad Daddy, Wiz Khalifa, Iggy Azalea and more.
The latest collection stays true to its original pop culture-inspired bold print designs while freshening things up for the warmer seasons ahead, like incorporating American 80s and 90s silhouettes. Joyrich fans have grown to appreciate the boldness of the prints and bright, eye-popping colors and this season -- expect even brighter and bolder floral print.
By choosing to feature up-and-coming male model Shaun Ross, the streetwear brand demonstrates its ability to produce ‘it-factor’ campaigns, and dominate the fashion scene. Be sure to peep the Joyrich Spring/Summer 2014 video look book that’s sure to influence music industry artists and pop culture, once again.