The Air Jordan 12 is Newly Rendered in a Monochromatic Blue
Malika Renee Butss — March 8, 2016 — Fashion
References: modern-notoriety & hypebeast
The infamous Air Jordan 12 sneaker has been refashioned yet again. Following the Valentine's Day iteration that released in February, the newly designed sneaker features a monochromatic colorway atop a luxurious suede.
More and more colorways of the Air Jordan 12 seem to be rolling out of the Jordan house. While Public School's retro iteration gained a lot of buzz, the shoe's latest redesign is sure to accumulate the same amount of attention. Rendered by Dan Freebairn of Kickposters, the new Air Jordan 12 is a soft sneaker designed with a vibrant color. With a luxurious aesthetic in mind, Freebairn redesigned the popular basketball sneaker to feature suede and an all-over cobalt blue colorway.
The new Air Jordan 12 features the same build as all previously released colorways.
More and more colorways of the Air Jordan 12 seem to be rolling out of the Jordan house. While Public School's retro iteration gained a lot of buzz, the shoe's latest redesign is sure to accumulate the same amount of attention. Rendered by Dan Freebairn of Kickposters, the new Air Jordan 12 is a soft sneaker designed with a vibrant color. With a luxurious aesthetic in mind, Freebairn redesigned the popular basketball sneaker to feature suede and an all-over cobalt blue colorway.
The new Air Jordan 12 features the same build as all previously released colorways.
Trend Themes
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Monochromatic Sneakers — The trend of designing sneakers with a single color theme allows for customization and personalization opportunities for consumers.
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Luxury Streetwear — Luxurious materials like suede on traditionally athletic footwear creates an opportunity for this market to collaborate with high-end fashion brands and appeal to wider audiences.
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Retro-inspired Design — Retro designs and colorways of classic athletic footwear continue to resonate with younger audiences and offer opportunities for nostalgic collaborations and limited releases.
Industry Implications
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Athletic Footwear — Incorporating luxurious materials and customization options can add value to and distinguish brands in a highly competitive market.
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Fashion — Collaborating with athletic footwear brands on limited releases and elevated versions of classic designs provides opportunities for cross-promotion and reaching new audiences.
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Marketing and Advertising — Exploring alternative design opportunities for classic athletic footwear that resonate with consumers allows for creative marketing campaigns and messaging strategies.
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