American watchmaker JORD's watches are the first automatic watches to be crafted out of 100% natural wood. The Missouri-based company produces gorgeous wristwatches handcrafted from natural woods -- including maple, cherry and bamboo -- and that are suitable for both men and women.
Wristwatches generally fall into two categories -- prohibitively expensive titanium, gold or stainless watches and cheap plastic and rubber timepieces. JORD believes it's time to move on from both, and strike a balance between quality and affordability.
Despite using wood to make the watches, JORD makes it a point to craft watches in such a way that they don't look either too chunky or too crafty, but instead are hip and eminently wearable for a diverse range of watch-wearers. The watches also feature scratch-proof glass, hidden stainless steel butterfly clasps and date windows.
JORD's attention to detail in crafting the watches is evident in features such as the engraved back side of the watch, initialed crown and elegant little wooden hang tag.
Why This Trend Is Growing
- Sustainable Luxury Accessories
- Crafting wristwatches from 100% natural wood presents an opportunity for brands to create sustainable luxury accessories.
- Affordable Quality Timepieces
- Balancing quality and affordability in wristwatches allows for disruptive innovation in the timepiece industry.
- Eco-friendly Fashion
- The use of natural materials like wood in fashion accessories offers potential for disruptive innovation in the eco-friendly fashion industry.
Industries Being Reshaped
- Luxury Accessories
- The luxury accessories industry can explore the use of sustainable materials like wood for innovative products.
- Timepiece Manufacturing
- Innovations in balancing quality and affordability in timepieces can lead to disruptive changes in the manufacturing industry.
- Fashion and Apparel
- The fashion and apparel industry can embrace eco-friendly materials like wood to create innovative and sustainable fashion accessories.
