Ideas
Explore the world's #1 largest database of ideas and innovations, with 457,641 inspiring examples.
Trend Reports
Discover why 1,230 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,893 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,230 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,893 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,203 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 457,641 cutting edge ideas.

Scandalous Fetishvertising

Jon Kortajarena & Rene Russo For Brian Atwood S/S 09

— March 11, 2009 — Naughty
Top model Jon Kortajarena has become a pro when it comes to feet fetish in advertising. First he did it in the scandalous Tom Ford S/S 08 then for Diesel S/S 09. Now he has done it again for the Brian Atwood Spring/Summer 2009 campaign.

Jon Kortajarena stars alongside the one and only Rene Russo in the passionate-themed ads by photographer Tony Duran.

55-year-old Russo seems to be returning to her modeling roots which go deeper than her acting career.

Feet fetishes have been increasingly gaining ground in pop culture; in addition to fashion ad campaigns, we are seeing magazines and blogs dedicated to the obsession with feet.

Note: the last two images in the gallery are from the Brian Atwood Fall/Winter 2008-09 campaign. 
Trend Themes
1. Feet Fetish Advertising - Developing ad campaigns that embrace taboo fetishes like feet can be a unique and eye-catching way to promote a brand or product.
2. Modeling Revival - More models, like Rene Russo, may begin to return to their modeling roots as the industry expands and embraces diversity.
3. Pop Culture Fetishes - As the popularity of niche and taboo fetishes grows within pop culture, there may be more opportunities to create business ventures that cater to these specific audiences.
Industry Implications
1. Fashion - There is space within the fashion industry to develop a unique and diversified brand image by featuring models with unique looks or traits, such as Jon Kortajarena's penchant for feet fetish advertising.
2. Marketing and Advertising - Developing advertising campaigns that embrace taboo fetishes, like feet, can be an innovative opportunity to engage consumers and promote a product or service in a way that stands out from the competition.
3. Media and Entertainment - There is an opportunity for media outlets, such as magazines and blogs, to explore niche and taboo fetishes, like feet, to cater to specific audiences and fill untapped markets within the entertainment and media industries.
6.7
Score
Popularity
Activity
Freshness