Jolene Coffee, the concert-ready canned coffee brand created by Red Hot Chili Peppers frontman Anthony Kiedis and friend Shane Powers, introduced itself to live music lovers with classic Jolene Black (cold brew) and Jolene White (oat milk latte) varieties, and now, Jolene Red has joined the lineup. This indulgent ready-to-drink coffee beverage offers a dressed-up take on the classic oat milk latte, and riffs on the color theme across the lineup in the form of a red velvet oat milk latte with lightly sweet, rich cocoa notes.
Alongside its decadent new Jolene Red Velvet Oat Milk Latte, Jolene Coffee expanded its lineup with Jolene Gold, a salted caramel oat milk latte, and Jolene Blue, a hazelnut oat milk latte. As evidenced by its choice of milk, the options across the range are vegan-friendly.
Why This Trend Is Growing
- Dessert-inspired Coffee
- Decadent flavors like red velvet, salted caramel, and hazelnut signal potential for premium RTD coffee products that blur the line between café beverages and indulgent treats.
- Color-coded Beverage Lines
- Distinctive color-based product naming creates shelf impact and collectible appeal, opening space for beverage brands to build memorable flavor systems.
- Vegan Ready-to-drink Lattes
- Oat milk-based canned lattes reflect growing demand for dairy-free convenience, positioning plant-based formats as mainstream premium coffee options.
Industries Being Reshaped
- Ready-to-drink Beverages
- Flavored canned coffee formats are expanding beyond functional caffeine into lifestyle-led products with stronger branding, taste experimentation, and occasion-based appeal.
- Plant-based Food
- Dairy-free latte innovation shows how oat milk can support richer, dessert-like beverage profiles while appealing to vegan and flexitarian consumers.
- Music and Entertainment
- Celebrity-backed coffee brands tied to concert culture highlight opportunities for lifestyle products that connect fandom, beverages, and live-event consumption.
