Lionsgate and Scentbird Developed a John Wick-Inspired Fragrance
Laura McQuarrie — March 5, 2026 — Fashion
References: scentbird & prnewswire
Fragrance discovery platform Scentbird collaborated with Lionsgate on an officially licensed John Wick-inspired fragrance that's aromatic and woody. Inspired by the iconic franchise, the John Wick Eau de Parfum shares an experience that's full of dynamism, intensity, sophistication and story from a gunmetal accord, spiced lemon, clary sage, cedarwood and amber bourbon.
The John Wick Eau de Parfum will be available for a limited time through Scentbird via subscription and select à la carte formats, appealing to collectors and newcomers to the Scentbird brand. This eau de parfum's launch will be supported with social-first content, creator partnerships, and a fully integrated on-site experience. "We're blending storytelling, collectibility, and community in a way that feels fresh, unexpected, and unmistakably Scentbird," said Elena Lécué, CMO at Scentbird.
The John Wick Eau de Parfum will be available for a limited time through Scentbird via subscription and select à la carte formats, appealing to collectors and newcomers to the Scentbird brand. This eau de parfum's launch will be supported with social-first content, creator partnerships, and a fully integrated on-site experience. "We're blending storytelling, collectibility, and community in a way that feels fresh, unexpected, and unmistakably Scentbird," said Elena Lécué, CMO at Scentbird.
Trend Themes
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Licensed Character Fragrances — Aromas tied to film and game IP are creating multisensory extensions of stories that can redefine how fandom is monetized through collectible scent products.
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Subscription Limited-drops — Limited-time subscription offerings are combining scarcity with recurring revenue models to transform one-off product launches into ongoing community-driven engagements.
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Social-first Fragrance Marketing — Creator-led, short-form content strategies are reshaping discovery and purchase paths for fragrances by prioritizing narrative, authenticity, and shareable moments over traditional advertising.
Industry Implications
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Beauty and Fragrance Retail — Retailers that integrate storytelling and collectible formats are positioned to disrupt shelf economics by elevating scent from commodity to experiential, higher-margin products.
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Entertainment and IP Licensing — Franchises that expand into lifestyle products like fragrances can unlock new revenue streams and deepen fan attachment through tangible, narrative-infused merchandise.
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Creator Economy and Influencer Marketing — Influencer partnerships that co-create or serialize product drops have the potential to restructure product launch dynamics by embedding social proof and community curation into commerce.
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