John Richmond unveiled his Spring/Summer 2015 collection during Milan Fashion Week and stunned audience members with his range of varsity-themed menswear looks.
Inspired by jerseys and sports uniforms, this menswear line is a sleeker take on an athletic aesthetic. Playing with mirrored number motifs, the designer mimics traditional jerseys, sweat suits and varsity jackets and recreates elegant versions of the collegiate classics.
John Richmond's latest showing is designed with the modern urbanite in mind and makes a seamless transition from day to evening. While its most memorable pieces are its varsity-themed causals, this collection also boasts sleek suiting looks and luxe leather garments that are biker-chic. The line's suiting range is perfect for both a day at work and happy hour hangouts while its leather outerwear pieces are great for stylish weekend excursions.
What's Driving This Trend
- Athletic Aesthetics
- There are opportunities for designers and brands to create upscale versions of traditional athletic wear for a more stylish and versatile wardrobe.
- Mirrored Motifs
- Incorporating mirrored motifs into their designs could be a unique factor that sets brands apart from standard athletic wear.
- Day-to-evening Transition
- Designs that can transition seamlessly from day to evening wear provide versatility and convenience for the modern urbanite.
Who This Affects Most
- High Fashion
- High fashion brands can incorporate athletic elements into their collections, expanding their range of products and reaching a new demographic.
- Sporting Goods
- Sporting goods brands can take inspiration from high fashion to create upscale and stylish versions of traditional athletic wear.
- Leather Goods
- The use of leather in athletic-inspired garments creates a biker-chic look and can appeal to a wider range of consumers who value quality and durability.
