BriteCo operates on a cloud-based jewelry appraisal software that gives peace of mind to independent store owners and their customer base. The start-up attempts to "reimagine the brick-and-mortar jewelry experience using digital technology."
The influence of BriteCo is two-fold. On one hand, it allows for jewelry appraisals and insurance to be implemented in a way that is "faster, easier, and [more] reliably secure." Owners of businesses can create and send documentation to their customers via e-mail. Through an enhanced search engine, users can track and sort through existing appraisals and manage everything in a stress-free, paperless fashion. The jewelry appraisal service ensures that business owners are not subject to liability and enjoy "expediated replacement claims." For customers, on the other hand, BriteCo delivers an accurate insurance quote.