Italian jewelry company Pomellato has launched a new jewelry app that is designed to help customers better understand the origin stories of their pieces.
Created in order to coincide with the 20th anniversary of the 'Nudo' jewelry collection, this jewelry app enables customers to tap their jewelry on the app in order to access information about where the gemstones, diamonds and gold were sourced from. What's more, the app also offers information on the ethical and sustainable practices followed over the course of the pieces making their way from the design operation to consumers' hands. Additionally, the app offers access to documentation and certifications pertinent to the quality of materials used.
With additional features such as the ability to virtually try on jewelry through augmented reality, this app goes to show how venerable jewelry companies can leverage smartphone apps to improve the customer experience, particularly at a time when consumers are placing increasing importance on ethics, transparency and sustainability.
Image Credit: Pomellato
What's Driving This Trend
- Origin-tracing Jewelry
- Jewelry companies can leverage blockchain and other emerging technologies to track the origin of gemstones and precious metal to increase transparency and trust with customers.
- Sustainable Fashion
- Fashion companies can emphasize sustainable and ethical practices in their supply chains and marketing to meet the demands of socially conscious consumers.
- Augmented Reality Shopping
- Retailers can leverage augmented reality technology to provide virtual try-on experiences for customers, improving the online shopping experience and driving sales.
Who This Affects Most
- Jewelry
- Jewelry companies can improve transparency and sustainability of their supply chains by utilizing technology to track the origin of their products and provide customers with verifiable information.
- Fashion
- Apparel companies can differentiate themselves from competitors by emphasizing ethical and sustainable practices, meeting the demands of consumers who prioritize social and environmental responsibility.
- Retail
- Retailers can incorporate augmented reality technology to provide a more immersive and engaging shopping experience for customers, increasing customer satisfaction and loyalty.
