Jessica Strother for ELLE Mexico shows that people don't have to take themselves too seriously to be considered stylish in the fashion industry. Sporting playful and vibrant outfits that err on the side of eccentricity, the outfits are full of personality. In a way, a person can only get away with such looks in the summertime. The bright colors, fun patterns and eclectic layers embody the spirit of the season perfectly.
Shot on location on the busy streets of a metropolis, Jessica Strother for ELLE Mexico was styled in funky feminine pieces from the likes of Prada, Jennifer Fisher, Prabal Gurung and Christian Dior. In spite of a concentration on luxury fashion brands, the looks are youthful and approachable. They will surely inspire similar, more affordable looks.
Why This Trend Is Growing
- Playful Fashion
- Disruptive innovation opportunity: Create affordable and approachable fashion that embraces bright colors, fun patterns, and eclectic layers.
- Street Style Editorials
- Disruptive innovation opportunity: Develop a platform or publication that showcases fashion editorials shot on location in busy urban areas.
- Eccentric Summer Looks
- Disruptive innovation opportunity: Design a line of clothing that embraces a playful and vibrant aesthetic, perfect for the summer season.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Introduce a new line of funky feminine clothing that is both luxurious and youthful.
- Photography
- Disruptive innovation opportunity: Develop a photography service that specializes in capturing street-style editorials in bustling metropolises.
- Publishing
- Disruptive innovation opportunity: Launch a magazine or online platform dedicated to showcasing eclectic and playful fashion editorials for inspiration.
