The Jessica Simpson Fall 2013 ad campaign shows off the recording artist and television personality's love of all things country. Yet she has spiced things up in order to attract her younger audience, those who idolize such pop country starlets as Taylor Swift and Carrie Underwood. Of course, the looks are a little more edgy and bohemian than those two celebrities would ever gravitate towards. This is due in large part to the model as well: Ashlee Simpson.
Shot by famed photographer Ellen von Unwerth, the Jessica Simpson Fall 2013 ad campaign was captured in the great outdoors, which Simpson comments on, "We were all having a good time, kicking dirt in pretty dresses." She goes on to say, "I have a pretty cool sister with an amazing sense of style, and I was honored to get to do the shoot."
Why This Trend Is Growing
- Country Chic Fashion
- Disruptive innovation opportunity: Integrate edgy and bohemian elements into country chic fashion to appeal to a younger audience.
- Celebrity-inspired Fashion
- Disruptive innovation opportunity: Create fashion campaigns that emulate the style of popular celebrities to attract their fanbase.
- Outdoor Photoshoots
- Disruptive innovation opportunity: Explore outdoor photoshoots for fashion campaigns to bring a natural and adventurous vibe to the industry.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Develop new fashion collections and campaigns that tap into the country chic trend.
- Photography
- Disruptive innovation opportunity: Offer outdoor photoshoot services for fashion brands to capture unique and adventurous visuals.
- Entertainment
- Disruptive innovation opportunity: Collaborate with celebrities to create fashion campaigns that resonate with their audience.
