Always delivering when it comes to flamboyant and outrageous street couture, the new Jeremy Scott Spring/Summer 2012 collection does it again with this wild cowboy-inspired range. Club kids and scenesters alike will go berserk for this new line of electric, neon, western apparel. From a see-through, black printed cowhide plastic pair of chaps with matching jacket to a white and gold, fringed suit, this collection delivers in excess.
Flashes of skin and peek-a-boo reveals give this collection an undeniably sexy and modern approach to an American classic style of dress. So if you're looking to get in touch with your inner urban cowboy, then you can't get any more urban than this Jeremy Scott Spring/Summer 2012 line.
Key Themes Behind This Trend
- Neon Western Streetwear
- There is an opportunity for clothing companies to design and produce bright, neon-colored western-inspired streetwear that appeals to club kids and fashion-forward consumers alike.
- Modernized American Classics
- Designers can offer modern twists on traditional American fashion styles by incorporating flashy elements and daring cuts, suitable for those who want to make bold fashion statements.
- Peek-a-boo Apparel
- There is a growing trend for designs that feature cutouts and peek-a-boo elements, offering an exciting and sexy twist to classic fashion styles.
Where This Applies
- Fashion
- Fashion businesses can offer new product lines that incorporate neon colors, flashy designs, and cutout elements to cater to consumers who want to stand out in urban fashion.
- Nightlife Entertainment
- Clubs and entertainment venues can incorporate neon western streetwear theme nights and events, catering to the consumers looking for outlandish, exciting experiences.
- Costume Design
- Opportunity to create custom, flashy, neon designs to cater to performers and entertainers who are looking for bold and striking costumes on stage.
