Designer Jeremy Scott's 'Shiny Smile' sunglasses mimic the style of the 90s Nirvana emblem, only with a friendly upbeat feel. The smile has been turned around here and embellished with two red crosses.
The New York designer and Pratt Institute graduate has been a known go-to for the celebrity crowd. Kanye West, Lindsay Lohan and Selena Gomez have sought out Scott's style advice for red carpet events, now the primary breakout sites for his couture apparel lines.
While the Shiny Smile shades may be impractical, blocking only partial bits of the sun, they are no doubt the best of the fashion frame lot. The flip-top feature also allows the detailing to be cropped up on top of the metal casing.
Why This Trend Is Growing
- 90s Revival Sunglasses
- With the resurgence of 90s fashion, innovative designers could create a line of modernized, nostalgic sunglasses.
- Celebrity-inspired Eyewear
- As Jeremy Scott gains popularity among celebrities for his unique designs, other fashion designers could capitalize on creating similar celebrity-inspired products.
- Interactive Sunglasses
- Scott's Shiny Smile shades feature a flip-top design that allows for interaction with the embellished cross detailing, which could inspire other designers to develop more interactive sunglasses with unexpected features.
Industries Being Reshaped
- Fashion
- Jeremy Scott's success in creating celebrity-approved clothing lines and eye-catching accessories demonstrates the potential for disruptive innovation in the fashion industry.
- Eyewear
- Scott's unique, playful sunglasses design showcases the potential for innovating the outdated eyewear industry.
- Celeb-inspired Products
- As celebrities continue to influence trends, there is potential for disruptive innovations in creating and marketing products inspired by their unique styles.
