Wild Culture-Infused Fashions

Jeremy Scott for adidas Originals Spring/Summer 2014 Breaks Rules

Helping to update the iconic brand in more ways than one, the Jeremy Scott for adidas Originals Spring/Summer 2014 collection hits hard with a variety of patterns and styles that deviate from the traditional viewpoint of athletic apparel. Taking a distinctly British influence with the line, the Jeremy Scott for adidas Originals Spring/Summer 2014 collection also features the iconic floral prints that Scott has come to be loved for with the decade-spanning collaboration.

Years ahead of its time, the Jeremy Scott for adidas Originals Spring/Summer 2014 collection is packed with styles for men and women with styles being easily interchanged depending on preference; this aesthetic in itself brings the subtle concept of androgyny in fashion a step closer to widespread adoption. Ready for the gym or the runway, the Jeremy Scott for adidas Originals Spring/Summer 2014 appeals to the fashion-hungry trendsetters with days off.

Gender-fluid Fashion
The Jeremy Scott for adidas Originals Spring/Summer 2014 collection introduces a unisex aesthetic, creating an opportunity for gender-fluid fashion to gain more traction in the industry.
Athleisure Wear
The collection's combination of athletic and fashion styles indicates the growing market for athleisure wear.
Cultural Fusion
The collection's mix of British and floral influences suggests a trend towards incorporating diverse cultural elements into fashion designs.

Where This Applies

Fashion
The Jeremy Scott for adidas Originals Spring/Summer 2014 collection exemplifies the latest trends in fashion and sets an exciting pathway for experimenting with new styles and materials.
Activewear
The collection's blend of athletic and fashion styles creates innovative opportunities for the activewear industry.
Textile Manufacturing
The collection's incorporation of floral prints and diverse textures encourages experimentation in textile manufacturing processes and materials.
SCORE
3.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 36%
Freshness 8%