Jellybean Bikes Allow You to Take the Wheel and 'Color Your Ride'

 - May 7, 2010
References: & highsnobiety
The Australian brand Jellybean Bikes puts you in the hot seat with a marketing concept that allows you to choose the colors of every part of your bike -- even the chain! From minimalist to over-the-top designs, it's up to you to decide your dream bike.

The color choices are limited to black, white, blue, green pink, red, orange and silver. Put them all in the mix, and I spy a delicious sweet-toothed fiesta. Check out the Jellybean Bikes in the gallery above.