The Jeffery Campbell Summer 2012 collection is chock-full of vibrant hues, clashing prints, bondage straps and, of course, dizzying heights. While the coveting of these shoes will require a sense of adventure in light of the last detail, these platforms are made for experimental style mavens looking for a bohemian edge for the summer season.
Titled Hot Child in the City, the Jeffery Campbell Summer 2012 lookbook was shot by Helen Pearson, a music and style photographer based in New York City. One part high fashion and one part trashy, the catalog is filled with free-spirited women who have an undying love for retro-inspired, colorful ensembles (which were pulled from local Salvos). The equally rich backdrops and seemingly conflicting prints really draws attention to the shoes being showcased.
Key Themes Behind This Trend
- Vibrant Hues
- Disruptive innovation opportunities lie in the development of new, bold color palettes for fashion collections.
- Clashing Prints
- There is potential for disruptive innovation in the creation of unique patterns that intentionally clash, providing bold and unconventional fashion options.
- Dizzying Heights
- Opportunities for disruptive innovation exist in the design and manufacturing of high-heeled shoes that push the boundaries of height and comfort.
Where This Applies
- Fashion
- Disruptive innovation can be explored in the fashion industry, particularly in the area of bold color combinations and unconventional pattern designs.
- Photography
- In the field of photography, there is a chance for disruptive innovation by experimenting with unconventional backdrops and capturing eye-catching images of unique fashion ensembles.
- Footwear
- The footwear industry can explore disruptive innovation by creating daring and innovative high-heeled shoe designs that prioritize both style and comfort.
