Jeff Atkinson's 'Weddings' feature beautiful photos of various brides and grooms on their weddings days. The pictures are quite spectacular, many of them featuring amazingly colorful backgrounds which are in direct juxtaposition to the stark white and black of the bride and groom in their traditional wedding garb.
Jeff Atkinson's photos manage to capture the happiness and romance of a wedding, while adding a bit of flavor to the traditional wedding theme.
Implications - In today's industry, businesses that can appeal to different consumers on the basis of human emotion, feeling or experience will likely benefit in large ways. Consumers will likely invest in products that represent raw and human emotion with which they can relate.
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