ICECO and Jeep built the 'APL35 Limited Edition' for overlanders who want a single powered box to chill drinks and freeze food on the same trip. Its 37-quart interior is split into two independently managed sections, housed in an aluminum body with leather trim and Jeep styling inspired by the Willys MB.
It runs on a vehicle's DC outlet or a home AC plug, so it stays useful between the road and the campsite. Bluetooth connects the unit to the ICECO app for temperature adjustments, and the 32-pound build is easier to move between the car and camp. A lid-support arm and built-in controls also simplify loading and quick adjustments.
At $789, the limited-edition APL35 turns portable refrigeration into a more style-conscious overlanding buy, not just a basic cooler replacement. Dual-zone storage makes that pitch more practical by handling chilled food and frozen items in one unit on longer trips.
Image Credit: BlessThisStuff
What Makes This Trend Stand Out
- Dual-zone Outdoor Cooling
- Split-temperature portable refrigeration creates room for premium food storage solutions that support longer, more self-sufficient trips beyond traditional cooler use.
- Branded Overlanding Gear
- Automotive-inspired lifestyle equipment blends utility with identity, expanding how vehicle brands participate in campsite, travel, and adventure ecosystems.
- App-connected Camp Appliances
- Bluetooth-enabled controls bring smart-home expectations into off-grid settings, positioning outdoor appliances as connected tools for convenience and trip planning.
Sectors Adopting This
- Outdoor Recreation
- Premium portable appliances are reshaping campsite expectations as consumers seek compact gear that delivers home-like performance in remote environments.
- Automotive Accessories
- Co-branded vehicle lifestyle products extend accessory markets beyond the garage, linking ownership culture with functional travel equipment.
- Consumer Appliances
- Ruggedized refrigeration formats open new product categories for appliance makers targeting mobility, durability, and multi-environment use.
