French graphic designer Jean Jullien may have just finished his solo exhibition in Paris, but he has released a new collection called 'Family.' The collection features five cute characters in different shapes and colors.
Besides these simply adorable characters, Jean Jullien is also an illustrator, photographer, costumer, etc. I guess a multi-talented man like Jullien needs a lot of outlets! Be sure to check out his family collection above.
Implications - Consumers today are drawn to products with which they feel at ease or comfortable. A business that markets its products as friendly, carefree and playful will be likely to appeal to a very wide audience. Consumers are likely to invest in products that provide them with happy, pleasant or positive feelings over those that leave them feeling confused or intimidated.
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