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Jason Wu Debuts the 'Miss Wu' Collection With a Playful Snippet

— December 22, 2012 — Fashion
The Jason Wu 'Miss Yu' debut video shows a preview of a promising flouncy and feminine collection.

This is designer Jason Wu's contemporary and youthful line. The fun-loving video features model Meghan Collison as she dances around a room in a whimsical fashion. She is decked out in a flowy ensemble adorned with flower prints and pleats. She is also wearing a lovely floppy hat, indicating Wu's collection will not solely be clothing, but full of fun accessories as well.

Jason Wu is known for his playful and clean-lined designs. His aesthetic is sure to captivate a youthful audience and this short preview just isn't enough. Watch out for the Jason Wu 'Miss Wu' collection when it hits stores in January 2013.

Trend Themes

  1. Playful Fashion — There is an opportunity for designers to create playful and whimsical fashions that appeal to a youthful audience.
  2. Accessory-focused Collections — Designers can capitalize on the popularity of accessories by creating collections that focus on fun and unique accessories like wide-brimmed hats and floral scarves.
  3. Advertising Through Creative Media — There is a growing trend of advertising through creative media like playful promotional videos that showcase a brand's personality and aesthetic.

Industry Implications

  1. Fashion Design — Designers and manufacturers can create new lines and collections of playful and whimsical clothing to appeal to younger audiences.
  2. Accessories — Accessory-focused brands and retailers can create unique and fun items like wide-brimmed hats and floral scarves that complement playful fashions.
  3. Advertising and Marketing — Marketing firms and advertising agencies can produce high-quality promotional videos and creative media campaigns that showcase a brand's personality and aesthetic.
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