Luxury Japanese Spas

The 'Thermae-yu' Hot Spring Bath Spa is the Largest in Japan

Thermae-yu is a modern example of Japanese spas and embodies a luxurious and comfortable air. The Thermae-yu will be the biggest of its kind in the country and is set to offer a wide variety of luxury treatments. In addition, the facility will house baths, saunas and lounge areas along with a bar, a cafe and a restaurant.

Unlike most Japanese spas, the six storey structure will be open 22 hours a day closing at 9:00 am. The spa will likely attract night owls in the area, creating a resting place for those who stay out late before heading home. Other unique features offered by Thermae-yu are rotenburos, traditional Japanese outdoor hot springs, stone saunas, scrub treatments and a fully functioning beauty salon.

The Thermae-yu will be sure to attract both residents and tourists, providing a relaxing oasis in the middle of Tokyo's bustling streets.

Modern Japanese Spas
Opportunity for luxury spas to incorporate modern amenities and cater to night owls.
Extended Operating Hours
Opportunity for spas to offer extended operating hours to cater to individuals who stay out late.
Incorporation of Unique Features
Opportunity for spas to differentiate themselves by offering unique features such as traditional outdoor hot springs and stone saunas.

Industries Being Reshaped

Hospitality
Hotels and resorts can incorporate modern spa amenities and extended operating hours to cater to night owls and differentiate themselves in the market.
Health and Wellness
Health and wellness centers can incorporate traditional outdoor hot springs and unique treatments to attract clients and differentiate themselves in the market.
Beauty and Personal Care
Beauty and personal care salons can incorporate beauty treatments and unique features such as stone saunas to cater to clients who seek luxurious and relaxing experiences.
SCORE
5.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 72%
Activity 73%
Freshness 8%

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