The Japanese Noodle Bath gives "playing with your food" a whole new meaning as the Yunessan Spa House in Hakone, Japan is currently offering visitors the luxury of bathing in a hot tub full of their favorite ramen.
Curiously, health officials have banned edible noodles from being used during a Japanese Noodle Bath and the Yunessan Spa House has instead resorted to using synthetic noodles for this unique relaxation therapy. Some health benefits of taking a Japanese Noodle Bath include better-looking skin and an increased metabolism. If only you could get these same results from simply eating noodles.
Implications - Consumers have grown apathetic towards service industries with products they are used to seeing. As such, corporations are now resorting to novel and outrageous gimmicks to reinvigorate consumer interest in their businesses.