This simple and clear print was designed by graphic designer Max Erdenberger of Wieden + Kennedy to raise relief funds for the devastating earthquake and subsequent massive tsunami that struck Japan March 11, 2011. Max Erdenberger created this simple, screen-printed poster to help send Japan in this time of need. Wieden + Kennedy Tokyo is asking a donation of at least $25 for a print, with 100% of the profits going to the fund. The W+K Tokyo office is currently deciding in which NPO the funds donations will be going to.
I can't see why anyone wouldn't want to lend a helping hand--and if an awesome piece of art by one of the world's most well-known ad agencies is involved, then the opportunity to reach out is irresistible. Check out Wieden + Kennedy's philanthropic side for yourself.
Key Themes Behind This Trend
- Crisis-assisting Art
- Creating artwork to raise funds for relief efforts during crises presents a disruptive innovation opportunity.
- Graphic Design Fundraising
- Utilizing graphic design to raise money for charitable causes can disrupt traditional fundraising methods.
- Cause-driven Marketing
- Incorporating social causes into marketing strategies creates disruptive innovation opportunities for businesses.
Where This Applies
- Art & Design
- The art and design industry can leverage crisis-assisting art to support relief efforts and explore new revenue streams.
- Advertising
- Utilizing graphic design fundraising can provide innovative opportunities for the advertising industry to engage with charitable initiatives.
- Nonprofit
- Nonprofit organizations can benefit from cause-driven marketing to enhance their fundraising efforts and social impact.
