Full-Sized LEGO Houses

'Top Gear' Host James May to Build Home for 'Toy Stories'

‘Top Gear’ co-host James May is a man on a mission; for his latest show ‘James May’s Toy Stories’ he’ll construct (among many other things) a full-sized two-story home built entirely out of LEGO.

‘James May’s Toy Stories’ is a show based on, well, toys. May aims to honor iconic toys by rebuilding them on a large scale. Think plasticine gardens, super-sized Airfix models and the aforementioned LEGO home.

James May admits that there are some unusual challenges to building a full-sized home out of LEGO. While over 3 million bricks have been delivered to May’s construction site, he’s still working out the kinks of plumbing and electricity using as much LEGO as is possible.

Full-sized LEGO Houses
Opportunity for disruptive innovation in the construction industry by exploring the use of alternative materials such as LEGO for building homes.

Sectors Adopting This

Construction
Potential for disruptive innovation in the construction industry by adopting new materials and methods, like LEGO, for building homes.
SCORE
5.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 82%
Activity 82%
Freshness 8%