Faceless Timepiece Accessories

The Jam Watchless Bracelet Does Not Tell the Time

The Jam Watchless Bracelet addresses the idea that the watch has become more of an accessory rather than a necessity. Since nearly everyone carries around a cellphone that informs people of the time, men have taken to timepieces as finishing touches for their fashionable outfits. Instead of hiding this fact, the Jam Watchless Bracelet embraces it.

Designed by Japanese accessory maker JAM HOME MADE in collaboration with streetwear purveyor CLOT, the Jam Watchless Bracelet looks like a classic luxury watch, but it is missing one important feature: the face. Without any hands, numbers or even a calendar, the bracelet is just a piece of arm candy. It is made out of stainless steel and comes in gold, silver and black.

Faceless Timepiece Accessories
Opportunity for creating stylish accessories that do not tell time.
Finishing Touches for Fashionable Outfits
Demand for accessories that enhance the fashion-forward looks.
Embracing the Redefined Role of Watches
Creating designs that acknowledge watches as fashion accessories rather than time-telling devices.

Sectors Adopting This

Fashion Accessories
Innovative designs and materials for stylish accessories that complement outfits.
Luxury Goods
Opportunity to offer high-end, faceless timepiece accessories with a focus on aesthetics.
Streetwear
Collaborations between accessory makers and streetwear brands to create unique timepiece-inspired arm candy.
SCORE
5.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 83%
Freshness 8%