This Jalouse June 2013 editorial may have been inspired by Harmony Korine's latest flick 'Spring Breakers,' but it is definitely much more tame and fashion-forward than its beer-chugging predecessor.
Shot by photographer Charlie Engman, the shoot features models Antonina Vasylchenko, Victoria Tuaz and Valeriya Melnik as they enjoy a day on the beach sunning, reading magazines and even making faux bikinis out of watermelon slices. Styled by Jennifer Eyemere, the Jalouse June 2013 series features adorable pieces like a yellow checkered cover-up, pastel blue bikinis and floral-printed rompers. The girls finish off their look with a tight bun on top of their heads and a dash of light make up.
Cast in a fun, carefree and playful atmosphere, the Jalouse June 2013 editorial is a perfect collection of photos representing what summer is all about.
Why This Trend Is Growing
- Watermelon-inspired Fashion
- Designing unique fashion swimsuits with watermelon-inspired themes can be a new trend for designers to explore.
- Colorful Resort Wear
- Creating vibrant and colorful resort wear can be a new trend for fashion houses to consider in their collections.
- Playful Beach Accessories
- Incorporating fun and playful beach accessories such as oversized beach towels, bold beach bags, and beaded jewelry can be the next big trend in beachwear fashion.
Industries Being Reshaped
- Fashion Industry
- Fashion designers can explore creating beachwear that is more playful, colorful, and inspired by objects such as watermelons.
- Swimwear Industry
- Swimwear companies can expand their offerings by incorporating more playful and unique designs inspired by fruits like watermelon or other natural themes.
- Accessories Industry
- The accessories industry could explore incorporating more bold and playful beach bags, oversized beach towels, and beaded jewelry to complement unique designs in beachwear.
