The Jake Shortall for Dust Magazine editorial features athletic-inspired streetwear selects styled by Andrew Davis. This London street style editorial is lensed by photographer Thomas Lohr, who presents Dust readers with a bold photo spread that mixes edgy urban shots along with sweat-covered studio captures.
From athletic sportswear styles to textured textiles, this photo series showcases a strong sense of style. Daring to be different, Jake is dressed in all over stripes, comfy athletic wear, and wide-legged parachute pants, wearing a mix of streetwear and designer selects. The model sports pieces for top labels including Adidas, Marni, Nike, Calvin Klein Collection, McQ, Aqua and Reebok Classic among others.
From sporty staples to edgy athletic wear, the Jake Shortall for Dust Magazine editorial keeps it comfortable in an effortlessly cool shoot that exudes bad-boy flair.
Image Credit: Thomas Lohr
Why This Trend Is Growing
- Athletic Streetwear Fashion
- Opportunity for designers to create comfortable yet fashionable streetwear inspired by athletic wear.
- Mixing Streetwear with Designer Fashion
- Opportunity for designers to create unique fashion statements by mixing traditional designer fashion with more casual streetwear.
- Bold, Edgy Photo Shoots
- Opportunity for fashion photographers to push boundaries and create bold, unconventional photo spreads that showcase the fashion in a dynamic way.
Industries Being Reshaped
- Apparel and Fashion
- Opportunity for fashion brands to create fashion lines that mix streetwear with designer fashion for a unique and trendy style.
- Photography
- Opportunity for photographers to showcase fashion in a bold and edgy way through photo shoots.
- Marketing and Advertising
- Opportunity for marketing and advertising agencies to create campaigns that cater to the growing trend of athletic streetwear fashion.
