At the ComplexCon weekend in Chicago, Jack Daniel's and custom sneaker designer Dominic—also known as "The Shoe Surgeon"—are revealing the Jack Daniel's x Shoe Surgeon collaboration, which features elements of the global brand. Each of the seven shoe concepts references details like the iconic whiskey bottle, charcoal, honey and more. These shoes take the form of various styles of basketball sneakers, offering plenty of designs that sneakerheads will want to get their hands on as soon as possible.
Consumers have the chance to determine the final design in the Jack Daniel's x Shoe Surgeon collaboration by casting their vote online. 10 lucky voters will win a pair of sneakers, which will only be produced in limited quantities.