Chunky Pastel-Hued Jewelry

The J. Crew April 2013 Style Guide Stars Mona Johannesson

Perfect for the season, the J. Crew April 2013 Style Guide showcases a slew of chunky necklaces that feature a range of pastel hues. Soft and feminine as far as statement pieces go, the accessories are in line with American businesswoman and fashion icon Iris Apfel's exclamation, "I prefer fun jewelry with big stone--so large they would be untouchable if they were real."

Shot in studio against a black void of a backdrop, the J. Crew April 2013 Style Guide is nevertheless far from dark. The bright jewels stand out even more against it. It helps that model Mona Johannesson is clad in crisp white ensembles that also contrast nicely with the background. The casually elegant looks are perfected with a tousled updo and a pretty pastel lip.

Chunky Pastel-hued Jewelry
Opportunity for jewelry brands to create bold and colorful statement pieces with oversized stones.
Soft and Feminine Statement Pieces
Potential for designers to incorporate soft and feminine pastel hues into their accessories for an elegant and playful look.
Contrasting Jewelry Against Dark Backgrounds
Chance for photographers and stylists to experiment with using a black void backdrop to make bright jewelry pieces stand out.

Who This Affects Most

Jewelry
Jewelry brands can tap into the demand for chunky pastel-hued pieces.
Fashion
Opportunity for designers to create soft and feminine statement pieces that complement current fashion trends.
Photography
Photographers and stylists can explore the use of dark backdrops to enhance the visual impact of accessories.
SCORE
5.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 75%
Freshness 8%

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