The iStick flash drive is claimed to be the world's first Lightning-to-USB flash drive. This device hopes to get rid of the problem faced by iPhones and iPads in that they don't come with USB ports. iPhone and iPad users can use Lightning-to-USB cables, email or cloud transfers to move files, but the iStick makes things a lot easier.
Unlike cables, the iStick flash drive can actually store information. This means you can load files from your iPhone and then access them on your computer directly from the stick.
It's also a lot quicker than loading to and from clouds, and doesn't require internet access. Users don't have to set up an account, and so don't need to harbor privacy or security concerns.