Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Isabel Marant Commercial Film Focuses on Luxurious Living

 - Mar 7, 2012
References: vimeo & refinery29
The Isabel Marant commercial film is sun-soaked, whimsical, and a completely unrealistic view of average day-to-day life. The designer employed Cyrille de Vignemont to direct the brand's first 45-second video advertisement, as well as enlisting Mohini Geisweiller to score its original musical accompaniment.

The film shows a young woman waking up in her minimalist, but extravagant, loft apartment. She opens her eyes to a ray of sunshine beaming in while looking more well-rested than Sleeping Beauty.

A sundial documents the time passed during her morning ritual and until she walks down her stairs to peer outside, the only clothing shown is a pair of Isabel Marant shorts. She eventually pulls a wool sweater over her head, but not before the camera catches a split-second of her bare chest.

The Isabel Marant commercial film is a cinematic experience that focuses more on lifestyle and making a cultural connection than hard-selling the clothing. As far as advertising campaigns go, this one is worth watching.